"Running of the Brides" 2007 Overnight Package:

ONE LUCKY BRIDE TO WIN VIP ENTRANCE TO

FILENE’S BASEMENT BRIDAL SALE

Purchase “Extreme Running of the Brides” Overnight Package at

Hyatt Regency Boston to be entered into contest

Boston, MA:  A long-standing Boston tradition, the Running of the Brides – Filene’s Basement Bridal Gown Sale, has a new addition – the Extreme Running of the Brides Overnight Package at the

Hyatt Regency Boston.  Each bride who stays at Hyatt Regency Boston on August 18 will be entered in a sweepstakes to win VIP entrance into Filene’s Basement without having to wait in long lines the morning of the sale.

"Running of the Brides" has a special place in Boston's history and pocketbooks.  Hundreds of women (and a few men), will dash into Filene's Basement, Boston when the doors open at 8:00 am on

August 19, 2005 to grab a designer gown ($800-$9,000 retail) priced from $249 to $699. 

It will take less than 60 seconds to clear the racks! 

For those brides who think ahead, Hyatt Regency Boston is offering a special "Running of the Brides" overnight stay the night before the sale for $169 per room for up to two people.  The package includes free parking, and a special gift bag for the brides that includes:  Power Breakfast to Go (fruit, water and a powerbar) for each guest, a set of clothespins (recommended by Basement insiders to assist with speedy fitting) and the new “Top Ten Tips for Success” – crucial advice provided by Filene’s Basement on how to find the perfect dress, along with Bridal Magazines, a free consultation with Hyatt Regency Boston’s Wedding Specialist, and more!

“We are truly excited about this opportunity to work with Filene’s Basement and be the hotel of choice for brides looking to participate in this semi-annual event”, said David Nadelman, General Manager,

Hyatt Regency Boston. “The line starts forming outside of the store while it’s still dark out and we wanted to be able to offer brides an opportunity to cut down their travel time to get to the sale.  We’re very excited that one lucky guest will win VIP entrance into the store.  The bride who won the VIP entrance in February found her perfect dress in less than an hour!”

Hyatt Regency Boston is located one block from Filene's Basement, Boston. There is no shorter, easier commute to secure that cherished spot in line. 

To make reservations please call 1-800-233-1234 or visit www.hyattregencyboston.com.

Bride-Running Tips:

• Arrive by 4:30am to get to the front of the line.

• Get to the front of the line to actually get a dress off the rack.

• Have a team of supporters available to run, block and grab.

• Bring supporters who have no interest in a dress of their own.

• Wear sneakers, clothes that are easily removable for trying on,
and a bathing suit or body suit to slip the dress on in front of
thousands of people - including press.

• Do not bring a purse, bag, or anything that will prevent your hands from grabbing dresses.

• Go with a wide-open mind – dresses can be altered if they don't
fit perfectly.